The Modern Business Management Programme (Pol. Nowoczesne Zarządzanie Biznesem – NZB) has been established on the initiative of the Polish Bank Association and at present it is implemented in 122 Polish universities and academies. The programme covers the entire Poland and ensures access to thousands of students and academic teachers. The project is implemented under the belief that the combination of didactic and academic experience with hands-on knowledge will enable us to prepare its addressees better to employ their knowledge in the future jobs in a practical manner.
Goal:
Its goal is to raise the awareness of the financial market, entrepreneurship and business management through the development of cooperation between the business sector, on the one hand, and universities and academies, on the other hand.
Objectives:
We aim at becoming one of the largest education programmes in Poland which builds a new quality of collaboration between the business and the higher education system. We have the following objectives:
establish the Polish banking potential
develop social economy
inspire education-business-finance actions
participate in the pursuit of goals of the Polish government – combine education with business
reinforce, build the image of financial establishments
support succession processes in small and large companies
increase gradually the economic knowledge in the society, for example by raising the qualifications of the present and future managerial staff and specialists
deepen and promote standards of good and proven business practices by means of enhanced flow of information from education to the economic practice and from the economic practice to education
provide more effective contributions to the growing efficiency of entrepreneurs and the entire economy
ensure effective, high-quality message
Target groups:
higher education facilities and the so-called Universities of the Third Age
academics
students
partners
business-sector representatives
opinion-forming milieus
How is the NZB Programme implemented?
subject-specific lectures given by both academic teachers and practitioners
NZB areas at academies and universities
participation in scientific conferences held by universities, academies and business partners
organisation of NZB national conferences
organisation of meetings / debates on economic education
cyclic training courses for researchers
subject-related materials to deepen the knowledge on specific thematic modules (course books)
international cooperation
cooperation for student internships
propagation of the programme in academic and non-academic media plus other forms of promotion
organisation of consultancy forums for the project
Benefits for universities and academies:
enhanced flow of information from education to the economic practice and from the economic practice to education
raising of academic teachers' qualifications for the subject matter in question and students' knowledge level
(the academy/university responds to the needs of the labour market)
increased competitiveness of academies/universities
Benefits for students:
knowledge outside the curriculum of their studies
better preparation for a future job, thus increasing their competitiveness as employees/employers
a higher level of financial and economic education contributing to the quality of their jobs and personal lives
Benefits for partners:
practical influence on the education programme for students of higher education facilities
improvement in the company management level
contribution to the growing efficiency of entrepreneurs and the economy
raised qualifications of the present and future managerial staff and specialists
possibility to implement Corporate Social Responsibility policies (CSR)
